Ricuritas

Ricuritas by Linda Dey
2025
Branding, Packaging

The logo represents the strategic and emotional transition of a brand with local history, family warmth, and homemade recipes toward a visual system built to scale. The evolution starts from the original recognition of Ricuritas Linda Dey, simplifying it into a more flexible, coherent, and forward-looking structure.

The strategic and emotional transition of a family bakery brand toward a visual system built to scale.