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Branding · Packaging

Ricuritas

Brand evolution & packaging

Ricuritas

The logo captures the strategic and emotional transition of a brand with local history, family warmth and homemade recipes toward a visual system built to scale, simplifying the original Ricuritas Linda Dey mark into a flexible, forward-looking structure.

Year
2025
Services
Branding
Packaging
Ricuritas illustrated icons: the grandmother with her dog, the dog with coffee and their faces
Ricuritas typefaces: Canelo Font for headings and Satoshi Variable for body text