Terms & Legal Notice

1. Identity of the website owner

This website is the personal portfolio of Luis Koepke / Studio Karma, a design studio based in Medellín, Antioquia, Colombia, focused on digital design, branding, UI/UX, visual development and creative direction.

Legal & data inquiries: legal@luiskoepke.com

Location: Medellín, Antioquia, Colombia (working with clients worldwide)

2. Scope and languages

These Terms govern your use of luiskoepke.com and any related portfolio pages, forms and resources. The primary language of this website is English. Translations (Spanish, French, German, Arabic) are provided for convenience; in case of discrepancies, the English version prevails.

3. How you may use this website

You are welcome to browse the portfolio, learn about past projects and contact the studio to explore collaborations. By using this website, you agree to:

• Use it only for lawful purposes and in a respectful way.

• Not attempt to break security, scrape content at scale or overload the site.

• Not copy, republish or resell content without prior written permission, except where fair use or similar legal exceptions apply.

4. Portfolio work, client logos & ownership

Many of the projects shown in this portfolio were created while working with agencies, companies or teams. In those cases, the underlying brands, trademarks, products and final deliverables remain the property of those organizations.

• The portfolio is a curated record of contributions, skills and processes. It is shown purely as a professional reference, not as a transfer of any intellectual property.

• Third-party logos, brand names and trademarks appear only to indicate collaborations and past clients. Their presence does not imply any ongoing sponsorship or endorsement.

• No rights over client brands or materials are claimed by Luis Koepke / Studio Karma, beyond those granted by contract or applicable law (for example, the right to show work in a portfolio).

By using this website you acknowledge and accept this purpose: the work and logos here may belong entirely to the respective companies, and are shown solely to illustrate the designer’s experience and capabilities.

5. Minimal information we handle

This website is intentionally designed to use a minimal amount of personal data: mainly contact details you choose to share and technical information needed to keep the site secure and functional. Sensitive categories (such as health data, political opinions or similar) are not deliberately collected.

6. Connected services & infrastructure

To keep the portfolio online, fast and secure, and to communicate with you, a small set of third-party providers is used:

Hostinger (hosting & email)

https://www.hostinger.comProvides%20the%20physical%20hosting%20environment%20for%20WordPress,%20media%20files%20and%20the%20email%20account%20used%20to%20receive%20contact%20form%20submissions.Standard%20server%20logs%20(IP%20address,%20user%20agent,%20timestamps,%20requested%20URLs)%20are%20generated%20when%20you%20visit%20the%20site.%20Contact%20form%20messages%20are%20delivered%20to%20a%20Hostinger%20email%20inbox%20and%20stored%20there%20as%20regular%20email%20correspondence.

WordPress + Elementor

https://wordpress.orgUsed%20as%20the%20content%20management%20system%20(CMS)%20to%20build%20and%20update%20pages,%20and%20to%20power%20the%20contact%20and%20project-intake%20forms.Form%20submissions%20are%20stored%20temporarily%20in%20Elementor%20Submissions%20and%20delivered%20by%20email.%20They%20may%20include%20your%20name,%20email,%20project%20description%20and%20any%20additional%20information%20you%20choose%20to%20provide.

Cloudflare (CDN & Turnstile)

https://www.cloudflare.comUsed%20as%20a%20content%20delivery%20network%20(CDN)%20and%20security%20layer,%20and%20to%20provide%20the%20privacy-friendly%20Turnstile%20CAPTCHA%20protecting%20forms%20against%20bots.When%20you%20visit%20the%20site%20or%20submit%20a%20form,%20Cloudflare%20may%20process%20your%20IP%20address,%20device%20information%20and%20limited%20cookies%20to%20detect%20malicious%20traffic%20and%20ensure%20performance.%20This%20is%20done%20for%20security%20and%20anti-abuse%20purposes%20only.

Google Analytics

https://analytics.google.comUsed%20to%20understand%20how%20the%20portfolio%20is%20used%20(which%20pages%20are%20visited,%20approximate%20regions,%20devices)%20in%20order%20to%20improve%20the%20content%20and%20overall%20experience.Google%20Analytics%20may%20process%20IP%20addresses,%20device%20identifiers%20and%20events%20such%20as%20page%20views%20or%20clicks.%20Settings%20are%20configured%20to%20collect%20only%20what%20is%20necessary%20for%20high-level%20statistics,%20and%20you%20can%20block%20Analytics%20entirely%20using%20browser%20add-ons%20or%20your%20own%20privacy%20tools.

Mailchimp (contact list & updates)

https://mailchimp.comUsed%20to%20maintain%20a%20curated%20list%20of%20clients%20and%20contacts%20and%20to%20send%20occasional%20emails%20about%20new%20services,%20case%20studies%20or%20resources.When%20you%20join%20a%20mailing%20list%20or%20explicitly%20agree%20to%20updates,%20your%20contact%20details%20(such%20as%20name,%20email,%20role,%20company,%20country)%20are%20stored%20in%20Mailchimp.%20Emails%20may%20include%20basic%20analytics%20such%20as%20open%20rates%20or%20link%20clicks,%20used%20only%20to%20understand%20what%20content%20is%20useful.

7. No resale of personal data

Personal data collected through this website is used only to operate the portfolio, reply to messages, organize projects and maintain a solid, relevant client base. It is not sold, rented or traded to third parties for their own marketing.

8. Links to other websites

The portfolio may link to external sites (for example client websites, case studies or tools). Those sites have their own terms and privacy policies, for which Luis Koepke / Studio Karma is not responsible.

9. Changes to these Terms

This page may be updated when new services are added, technology changes or legal requirements evolve. Significant changes will be reflected with an updated “Last updated” date at the top.

10. Questions

If you have questions about how this website works legally or technically, you can write to legal@luiskoepke.com. You will receive a clear, human answer.

When Next Health approached us, it was clear from the start that this would be more than just another telemedicine platform. Their vision was ambitious: to redefine virtual care for the next decade, integrating accessibility, continuity, and technology into a seamless, human-centered experience.

We began by developing a strong and flexible visual identity. The new brand conveys trust, warmth, and modernity, reflecting the company’s mission to make digital healthcare feel more human. Every element, from color and typography to visual tone, was designed to express innovation without losing empathy.

From there, the focus shifted to translating that identity into a connected digital product: a platform that is clear, inclusive and easy to use. Each design decision, from typographic hierarchy to interface interactions, was guided by one principle: remove friction and enhance accessibility on any device.

The result is a brand and experience that position Next Health as a next-generation leader in virtual care: human, integrated, and ready to evolve with the future of healthcare.

We built a warm, modern brand and a clear, accessible platform, reducing friction at every step and positioning Next Health as a human-centered leader in virtual care.