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Branding · Packaging

Mazza

Brand identity & packaging

Mazza

A bakery brand built on one idea: healthy bread shouldn’t feel like an obligation; it should be the happiest moment of the day. A bouncy wordmark, a smiling bread-flower mascot and a warm palette of browns and sunny yellows carry the system from packaging and uniforms to vans, mugs and signage.

Client
Mazza
Year
2026
Services
Branding
Packaging
Mazza brand guidelines cover over a bread texture
Mazza brand DNA: apron with brand pins
Mazza brand personality words beside a smiling employee in a Mazza apron
Mazza logo and color variants
Mazza brand typography
Mazza “Freshly every day” headline hierarchy
Mazza brand color palette
Mazza sliced bread bag packaging
Mazza “Freshly every day” bread bag with sliced bread
Mazza delivery van livery
Mazza uniforms: cap and apron
Mazza mugs with the logo and flower mascot
Mazza embroidered rice bread patch on a shirt
Mazza storefront sign on a building
Mazza bakery logo with its smiling flower mascot