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Branding · Illustration · Packaging

Belo Specialty Coffee

Brand identity, illustration & packaging

Belo Specialty Coffee

Specialty coffee from Pueblo Bello, Cesar. The “B” distills a mountain, the coffee’s origin, while a hand-drawn illustration of the region’s fauna and flora wraps the bag. Color identifies each variety; typography keeps origin, process and altitude clear.

Client
Belo Specialty Coffee
Year
2026
Services
Branding
Packaging
Illustration
Belo Specialty Coffee logo, coffee bag and pink illustrated pattern

Illustration

Fauna and flora of the region

Belo Specialty Coffee illustration of an ocelot among coffee cherries and flowers
Belo Specialty Coffee illustration of a toucan on a coffee branch
Belo Specialty Coffee illustration of ripe coffee cherries and blossoms
Toucan and coffee branch
Belo Specialty Coffee logo, coffee bag and black-and-white jungle illustration

Label

Origin, process and altitude at a glance

Belo Bourbon Amarillo coffee label laid flat with pink animal illustrations

Packaging

Color identifies each variety

Belo Specialty Coffee · bolsa rosa frente
Belo Specialty Coffee · bolsa rosa reverso
Bourbon Amarillo · front and back
Pair of Belo Bourbon Amarillo coffee bags on pink

Muskox

A second line, same system

Belo Specialty Coffee · muskox frente
Belo Specialty Coffee · muskox reverso
Belo Specialty Coffee · muskox negro frente
Belo Specialty Coffee · muskox negro reverso
Black Belo bags, Castillo variety
Castillo variety

Applications

The illustration beyond the bag

Belo mugs with the ocelot illustration
Belo Specialty Coffee merchandise: illustrated T-shirt and branded bag on a pink chair
Belo Specialty Coffee logo on black next to the pink jungle illustration
Belo Specialty Coffee color palette with Pantone references

Color

Pantone 155 C
HEX
#EED9B1
RGB
238, 217, 177
CMYK
0, 9, 26, 7
Pantone 1215 C
HEX
#F6E29B
RGB
246, 226, 155
CMYK
0, 8, 37, 4
Pantone 1765 C
HEX
#F3AEB8
RGB
243, 174, 184
CMYK
0, 28, 24, 5
Pantone 171 C
HEX
#F08665
RGB
240, 134, 101
CMYK
0, 44, 58, 6
Pantone Black C
HEX
#2D2B27
RGB
45, 43, 39
CMYK
0, 4, 13, 82