3D · Branding · Motion · Web
BaseBlue Power
Brand identity, launch film & website
Brand identity for BaseBlue Power, an HDF Energy project bringing 200 MW of behind-the-meter power to data centers in the Permian Basin, Texas, with blue-hydrogen fuel cells. Logo, design guidelines, pitch deck, 3D product visuals, a film and the website.
- Client
- BaseBlue Power · HDF Energy
- Year
- 2026
- Services
- Branding
3D
Motion
Web - Links
-
basebluepower.com ↗
End-to-end project
Brand, film and website: one system
BaseBlue Power needed to launch with a clear, credible identity. We designed the brand from the ground up (logo, typography, color and guidelines) and carried it into the pitch deck, the 3D product visuals, the launch film and the website, so every touchpoint speaks the same language.
Brand
Identity & guidelines
A wordmark with a lightning-bolt “B” that doubles as an isotype, a deep-blue palette and a clean sans-serif system built for energy infrastructure.
3D
Product & plant visuals
Photorealistic renders of the fuel-cell containers, the ATR and the full plant, used across the deck, the film and the website.
Web
basebluepower.com
A scroll-driven website that tells the story, from the grid problem to the plant, on desktop and mobile.
