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Advertising · Branding · Packaging

La Solución Perfecta

Campaign & packaging proposal

La Solución Perfecta

A campaign proposal for Cerveza Sol: “La Sol-ución Perfecta”. A new can, billboards that complement each other from day to night and a scan-fill-win promotion that turns every can into an invitation to enjoy the moment.

Client
Cerveza Sol
Year
2024
Services
Advertising
Branding
Packaging
Cerveza Sol campaign concept slide with a yellow and blue sunburst
Cerveza Sol campaign objective and strategy slide on sky blue
Cerveza Sol can with the “¡Cuidado!” headline of the La Solución Perfecta proposal
Redesigned Cerveza Sol cans, front and back, on sky blue
Unfolded Cerveza Sol can label beside the finished can
Pair of Cerveza Sol billboards on a city building facade
Cerveza Sol campaign billboards on a roadside in front of an apartment building
Delivery truck wrapped in the Cerveza Sol sunburst campaign
Cerveza Sol poster in a bus shelter at night
Cerveza Sol can on a coaster by a pool, part of the interactive promotion
Cerveza Sol promotion flow: scan the code, fill in the form and win on the phone
Cerveza Sol sunburst graphic in yellow and sky blue